This Blog post is going to be about what not to do as far as search engine optimization.
1. Invisible Text full of keywords - some people that practice black hat seo will make the font the same as the background so that no one can see the words, and then will stuff their site or blog with their keywords over and over again. If you get caught doing this your blog or website will be blacklisted from the major search engine, so never try this - EVER!
2. Duplicate content - don’t copy content from other blogs and websites and try to pull it off as your own. This can cause you to loose page rank, and your search positions in the search engines. So, good search engine optimization requires writing good content. If you are not a good writer then pay someone to write your content for your, but do not copy from other websites, and if you do use a article or a piece of content you must provide a link back to the original source.
3. Building a Flash Site - The search engines crawlers cannot read flash. So many times I find great website designers, but they build their sites in flash and never get any ranking in the search engines because the crawlers cannot read any of their content or links, so you can have a flash header or a flash bar, but be sure that you have regular text links at the bottom of the page.
4. Purchasing Paid Links - Google has been going after everyone using and supplying paid links, so if you don’t want to have Google come down on your blog or website, then don’t buy links. There are a lot of ways to link your site without having to pay for it, so be creative and build you links up the right way.
These are just a few tips to keep your website or blog from getting blacklisted from the search engines. If you practice good SEO, then you will excel in the search engines.
Labels: Web Traffic and SEO
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