SEO (Search Engine Optimization) Tips and Tricks

1. On Page Optimization:
• After making a thorough research on the keywords, use the keywords in the metatags, titles and contents of your webpages.
• Try using about 2 keywords in the contents of a single webpage.

2. Off Page Optimization:
• You need to have a high page rank to be placed at a top position in a search engine. Linking to a website having a high page rank will serve this purpose.
• To convince a website of high page rank is the job that requires all your efforts as websites with a high page rank do not always link to websites having lower page rank than theirs.
• So you need to convince them to that extent to trade links or else you can always opt for the easy way to get a high page rank by paying the websites of higher page rank to link to your website. Of course paying to link with high page rank websites is possible only with websites who offer such a feature.
• Another simpler option is buying expired domains that already have a high page rank.

3. Beat your competitor in search engine ranking: Don’t try to beat the search engine. Try to beat your competitor website and try to do at least one thing better than them and continue this till you see some visible changes in the search engine ranks.

4. Popular search terms are better than keywords: Using the most popular and highly sorted out search term is better than using popular keywords.

5. More the number of pages of your website, the better is your page rank.
• Less number of pages with a high density of keywords won’t attract the search engines as much as more number of pages in a website with limited keywords.
• Eg: Wikipedia has millions of pages and so for almost any search term you find it in the top 10 search results. This wasn’t achieved in a day, the pages were added little by little and finally their count grew to millions.
• Rather than cramping everything in a single webpage, distribute it among different webpages.
• A single webpage could have 400-800 words per page.

6. To increase your webpages, you could start writing articles on a regular basis. For this you can write it yourself or heir a Ghostwriter who may charge you around $5 per article or borrow it from an article website and publish it on your website keeping the author’s resource box intact.

7. Your website should have a newsletter feature.
• Subscribers of your newsletter will judge you by the quality of the content that you send them.
• So sit down to write some quality content for your newsletter.
• Even if you have 5-10 people who have signed up for your newsletter, you can get 80% of the sales from them.

8. On subscribing for your newsletter, provide the subscribers with some bonuses to entice them to visit your website again and again.

9. Give away reports on topics related to your website contents to your newsletter subscribers using autoresponders.

10. Submit your articles to E-zines, article directories etc., as these websites have huge traffic and your article thus can experience great exposure and the links back to your website can get huge website traffic too. These links placed here, are of great value to your website and thus placing your article in such websites gets traffic and backlink benefits.

11. Other than submitting articles in E-zines and article directories also try submitting your article to various websites that have contests similar to your article. This article should have links back to your website, so that the traffic experienced by their website could be redirected to yours too in exchange of the articles. The articles written for your website, as well as submitted to different websites should follow certain strategies like:
• Find search terms that are searched at least 100 times per day but not more than 1 million times per day.
• Use these keywords throughout your article with a density of 3-7% per article. You could also use these keywords in the title of your article.
• Spend some time thinking of an attractive title for your article.
• Your article should have a good opening paragraph, so that people would go through your entire article with interest.

12. Make use of article announcement list which is quite similar to article directory where most of the visitors are generally webmasters in search of a quality article to be published on their website.

13. Submit your website in popular directories for increased traffic and backlinks. Submit your website only when it is fully functional to avoid rejection by the directories.

14. Join webmaster’s forum and try becoming a problem solver over there.
• Advice the forum members to find a solution to their problems.
• Ask for their opinions and comments for any of your works.
• If you have a blog of your own, then tell them about it and you could also mention about various posts that would help them find a solution to their problems and from the blog direct them to your website.
• If you direct them directly to your website they will feel as if you are there just to get traffic for your website ad not really there to advice them for solutions.

15. Beware of certain websites that provides codes, which you may be asked to place on your website to get 1000 of links to your website in minutes, but after this you website will certainly get removed from the search engines results. So beware and avoid risks.

16. Classifieds submission to get traffic for your website was once considered a very profitable deal but now due to its overcrowding, it is not so popular to attract traffic, although you do have chances of getting traffic from classified websites too. As its submission is for free might as well give it a try. Always use keywords to write your classified ads.

17. If you are a part of an affiliate network where the websites would like to refer their visitors to each other’s websites, then share posts, articles, newsletters with your website links placed on it, with such websites. You affiliates could use them for their own newsletters and finally, you are trying to help them send visitors to your website.

18. Set up your own blog at blogger.com or wordpress.com to display your website’s articles. Here your content gets maximum reviews and could thus help you improve your website content, making use of these reviews.

19. Once you blog becomes quite popular, submit your blog’s RSS to RSS directory to get more traffic.
• For Bloggers.com, it is “Yourdomain.blogspot.com/atom.xml”
• For wordpress.com, it is “yourdomain.com/feed/”

20. Write press releases.
• Press releases are the notifications that you send to media about noticeable and newsworthy information to get media attention and advertising for free.
• As press releases you can send your website poll information, latest survey information with special reports and mention that this was solely carried out by your website.
• Before writing your press release, go through some of the sample press releases already available on the website, so that you come to know about the format in which a press release has to be presented.
• Avoid presenting it as some advertising copy.

21. Newspaper press releases: When you write a press release, you can also mail the press release to the editor of a newspaper column where you want your press release to appear. The same could be done to printed magazines too.

22. The content of a single webpage should not exceed more than 400-800 words as search engines would not like to go through each and every word of your webpage. Distribute your contents over different webpages if the content is too long to be displayed in a single webpage, this will allow you to target more keywords.

23. If you want your visitors to click a particular link in your website, you could use the terms like “ Not many people know about this link.”